Case Study
Client: The Bilco Company
The Bilco Company is the worldwide source for specialty access products. They have been serving the building industry since 1926 with products for both Residential and Commercial sectors. Their main office is in West Haven Connecticut with Manufacturing located in Trumann, Arkansas.
Challenge Like many worldwide companies The Bilco Company wanted a web site solution to improve communications with employees, vendors, and representatives as well as increase visibility and grow their customer base. They were looking for ways to build their worldwide business and wanted a single end-to-end communication solution.
Solution TTS developed a custom website “Portal” that gives Bilco the ability to manage all external and internal communications from one single end-to-end web source. Bilco’s corporate portal serves three main functions. First it serves as a way to manage all of their global e-commerce web sites; second it is used as a lead generation tool for vendors and representatives; third it is an internal collaboration tool for employees worldwide.
Site Upgrade:
Reorganized the site so it is easier for customers to navigate
Created a more compelling visual design that offers a global look and feel
Tabbed product detail layout for ease of use
Site Management and Marketing Tools:
Over 91 country web sites with tools to create additional sites and for employees to mange them in the portal
Search Engine Management tools in the back office portal
Advanced Representative Finder that sends leads to dealers and is based on country specific products and location
Multiple document download centers for each country as well as for internal communications
In the portal products are subdivided and allocated by country as well as residential or commercial use
Smart Search Tool allows Bilco to manage all key words that users search on and are not assigned to a specific product description to be manually assigned to a product, improving product searching capabilities
Server automatically uploads a dealer file from an AS400 making the worldwide representative finder always current
Website Analytical Tools:
Capture-Click tracks documents downloaded by country
Tracks products looked at by country
Monthly reports on dealer leads
Monthly statistic update
Results As a result of these TTS value-added services, The Bilco Company is increasing their worldwide communications with vendors and employees, better managing their client information, receiving valuable web tracking analytics and is generating solid leads that are being converted to sales.
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